On 18 November, against the Bucks at Kaseya Center, the Heat will take the court as Vice City. They announced it with Rockstar, the rooftop sign is already lit and there's a clothing line on sale.
Rockstar has found a way to get GTA 6 into the NBA. According to the Heat's official announcement, published on 2 October, the team and Rockstar Games have struck a "historic partnership" around the game's launch. It's called A Night in Vice City.
What happens on 18 November
That night the Heat will take the court as "Vice City" to host the Milwaukee Bucks. The announcement promises:
- A Kaseya Center transformed into Vice City, GTA 6's Miami-inspired setting.
- A special, never-before-seen court.
- A uniform the team has never worn.
- Unique game programming and live elements.
- Broadcast nationally on ESPN and on Local 10 in South Florida.
The Heat and Rockstar will share more details over the coming weeks on the event site, HEAT.com/ViceCity.
The sign is already lit
The announcement dates the start of the campaign to 1 October, with the lighting of the "Welcome to Vice City" sign on the roof of Kaseya Center. It's the sign we covered: $975,000, a deal signed without a full county vote and commissioners learning about it from the press. The arena, owned by Miami-Dade County, is the same one where the game will be played.
There's clothing too
Since 2 October, a Vice City collection from Court Culture, the Heat's clothing line, has been on sale in the team's stores and online. It's team merchandise, separate from the collector's box Rockstar sells.
Why it matters
It isn't GTA's first real-world tie-in, but it's the biggest: an NBA team changes its name for a night to promote a video game, on national TV. It fits what Rockstar has been doing in Miami for weeks, from the campaign approved in Miami Beach to criticism from county police.
FAQ
When will the Heat play as Vice City?
On 18 November 2026, against the Milwaukee Bucks at Kaseya Center in Miami, the eve of GTA 6's launch.
Where can I watch the game?
On ESPN across the US and on Local 10 in South Florida.
Can I buy the Heat's Vice City clothing?
Yes, since 2 October in the Heat's stores and on its official site.
Sources
What this article is based on. Official Rockstar sources first; titles are shown in their original language.
- X «For one night only, the HEAT trade Miami for Vice City.» · October 2, 2026
- Miami Heat (NBA.com) Miami HEAT and Rockstar Games bring A Night in Vice City to Kaseya Center · October 2, 2026
